Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is defined by SEMPO as “the act of marketing a web site via search engines, whether this be improving a website’s rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.” It is this concept we base our search engine optimization marketing on at PPC Mexico and why we consider ourselves search engine placement specialist.

Search engines such as Google, Yahoo!, MSN, AOL and Ask account for the majority of searches worldwide. Each search engine has its own unique algorithm to search the internet to find and rank websites within the organic listings section of the search results page. With over 11.5 billion pages on the Internet today, this is no small task.

The results page from a search query are made up of organic listings and paid listings. Paid listings are normally found along the right-hand section of the page and sometimes within the first three positions of the search results.

Organic listings are normally found within the left-hand side of the page and can number more than 2 million depending on the search engine.

Click here to see an example:


Search engine marketing is the umbrella term to describe all services related to selling products and services through these organic and paid search results on search engines. This channel is made up of:

1. Paid Search or Pay Per Click advertising
2. Search Engine Optimization (SEO)
3. Shopping search engines

Your company has distinct marketing goals, markets and revenue targets. PPC México offers comprehensive SEM strategies tailored to fit the needs of your business.

We work with you to develop, optimize and maintain a internet search engine placement strategy that meets your goals and pushes your website to the top of these search results with the highest return on investment. Whether your company already has in place an online marketing program, or is just starting out within the online channel, we, as a professional search engine marketing company, will develop a complete strategy that maximizes the number of leads, sales, and profits from search engine marketing.

Contact us today to let us show you how we can move your company’s website to the top of the various search engines organic and paid search listings to be found by the hundreds of millions of people online everyday.