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Meet the Team:
Presidente Kirk Jorgensen, MBA/MIM
President
8 Years Experience in Online and Search Engine Marketing...

Director de Tecnologia Cristóbal Mejía Escobedo
Director of Tecnology

8 Years Experience of Web and SEO Development...

 
Case Study for:

Case Study of SEM Tactics

During Semana Santa of 2006, we successfully converted one of our first clients, Mexico Advisor (www.mexadv.com). Mexico Advisor had a robust website full of information, but due to a few minor design flaws the search engine spiders could not read or index their content. By making a few simple changes to both the site structure and navigation, Mexico Advisors has increased their search engine market presence. Since their primary market is North America, we tailored their plan to capture English-speaking users from the USA and Canada.

An example of their new positions leading to higher quality traffic:

The search for "tax services in mexico"

Mexico Advisor is currently on the front page of Google and Yahoo! for this search string. This organic search generates valuable leads as each viewer who comes via this search is reading on average 24 pages of the website and staying on average longer than 1 to 3 minutes per visit. Since this is a major revenue stream for Mexico Advisors, they are now on the front page of Google and Yahoo! organically, generating free advertising and sales leads for their business.

Result of SEO positioning for this search string: Front page out of 51,300,000 sites.

We concentrated on search strings that specifically applied to Mexico Advisor's other business lines as well. By using our SEO schema, we were also able to position them across many searches including:

1) title services in mexico
a) Google: Front Page Ranking out of 84,000,000 results
b) Yahoo!: Front Page Ranking out of 12,600,000 results

2) mexico tax services
a) Google: Front Page Ranking out of 48,400,000 results
b) Yahoo!: Second Page Ranking out of 12,200,000 results

3) financial planning services for mexico
a) Google: Front Page Ranking out of 92,200,000 results (Currently #1 Overall)
b) Yahoo!: Front Page Ranking out of 5,670,000 results

How did we do this?

We used the existing assets of Mexico Advisor, including their design and scripts, and re-arranged them in a more SEO savvy system. We did not change the look and feel of their site, except making the navigational bar more functional for the users. By making key changes to their website, we have created a larger net to gather qualified traffic which will lead to more qualified leads.

Contact Pago Por Clic Mexico today about how we can help your website gain more exposure in the search engine market by conforming your existing website into a Search Engine Optimization schema.

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